Safa Ads — Data-deletion policy and instructions

Effective date: 22 October 2026

Safa Ads is operated by ALEXANDER BECH INFORMATION TECHNOLOGY CONSULTANTS EST. These instructions explain how to request deletion of information held by Safa Ads, including information received through WhatsApp.

Privacy email: ab@safa-ai.com

Privacy enquiries: +971 56 963 7927 or WhatsApp privacy support. This reaches human privacy support; it is separate from the bot conversation described below.

Safa Ads is currently being tested. You can contact human privacy support at any time, including when the bot is unavailable. Requests are tracked and reviewed; they do not cause instant deletion.

Request deletion in WhatsApp

1. Open the Safa Ads chat from the WhatsApp account you used for the service.
2. Send privacy, delete my data, الخصوصية or حذف بياناتي.
3. Select Request deletion / طلب حذف البيانات in the current privacy menu. Typing the phrase opens the menu; the current button confirms the choice.
4. Keep the acknowledgement and contact support for progress or questions. An acknowledgement means the request was recorded, not that deletion has finished.

Before confirming, save any paid files you want to keep. Full deletion revokes download access, withdraws public use and cancels eligible unpaid work. A privacy request does not itself complete a refund or settle advertising spend.

Request deletion when chat is unavailable

Email ab@safa-ai.com with the subject Safa Ads — data deletion, or contact privacy support at +971 56 963 7927. Include the WhatsApp number you used, with country code, and an order reference if available. State whether you want full deletion, removal of public pages or removal of saved preferences. Do not include passwords, card details or identity documents in the initial email.

We may ask for proportionate proof that you control the account or are authorised to act for it. If you no longer control the WhatsApp number, explain that in your request. We will agree a suitable verification method; knowing a phone number alone is not sufficient proof. If additional sensitive evidence is necessary, we will explain why and provide an appropriate private route.

This contact route also covers a person whose information was included by someone else or a visitor who needs help identifying a relevant record. We will not require you to create an order to make a privacy request.

What the request does

Once an authenticated full-deletion choice is recorded, Safa restricts affected public pages and links, requests that connected campaigns pause, blocks new work inconsistent with the request, and revokes private document-upload and paid-download access. An external campaign pause must be confirmed by its provider; recording a request does not prove that advertising has stopped.

When the request is eligible and deletion processing runs, we remove active copies of source media, transcripts, generated creative files, private verification documents, reusable preferences and relevant order/message content. We remove or redact duplicated content in operational records and replace the seller's phone identity in the service history with a non-contact identifier. Some accounting and audit identifiers remain, so this is not a promise that every record becomes anonymous or disappears.

During testing, automated erasure and the planned retention schedule are not yet fully operational. Contact human privacy support to track your request. It stays pending until the relevant checks and eligible erasure finish, and we will tell you what was completed or why further time is needed.

When to expect a response

Our service targets are to acknowledge a request within five business days and resolve it within 30 calendar days of receipt, including eligible active-system deletion. We request proportionate identity checks promptly. If verification, complexity or a lawful exception prevents completion, we explain the reason and next steps within the same 30-day period. A shorter applicable legal deadline takes priority. These are Safa's service targets, not a claim that UAE law specifies these exact deadlines.

Privacy enquiries and follow-ups go to ab@safa-ai.com or +971 56 963 7927. A human reviews unresolved requests and retained-record exceptions; an automated acknowledgement is not proof of deletion.

Information that may remain

The periods below describe the planned production schedule. During testing, privacy support can explain the records retained in your case and the status of deletion and backup expiry. See the Privacy Policy for the full retention schedule.

• Invoices, payments, refunds and necessary accounting/tax evidence for seven years after the end of the relevant tax period, or longer where applicable law, an audit, dispute or specific legal hold requires it. We do not retain unrelated chat content or document images simply because a financial record must remain.
• Relevant records while an active paid order, unsettled payment/refund, uncertain external operation or legal hold is being resolved. We review the reason and scope rather than treating the hold as permission to retain everything indefinitely.
• Safa-controlled recovery backups for up to 35 days after active-system deletion, under a 35-day rolling backup limit; soft-deleted storage objects for up to seven days. Relevant material under a documented legal hold is handled separately. Restrictions must be reapplied if a backup is restored.
• Minimal evidence of your privacy request, the action taken and any justified exception for 24 months after the request closes, except necessary financial/legal evidence covered above. This is not continued retention of your full message or media history.
• When you ask us to delete your data, we keep a small anonymous summary of each finished campaign: its business category, emirate, plan, image style, the month it ran and its results (spend, views, clicks and taps). It contains nothing that identifies you or your business, and we use it only to improve how we plan campaigns.
• Information held independently by Meta/WhatsApp, payment, advertising or AI providers. We handle applicable processor requests through the relevant arrangements, but cannot promise deletion of records those providers must retain independently.
• Material already downloaded, copied, cached or published outside Safa's control, and messages stored on your own device or another participant's device.

We will explain the outcome, any information retained and the reason, and any further steps available. Open holds are reviewed at least every 90 days, with eligible deletion resumed when the reason ends. Deletion and financial settlement are separate processes.

If you only want a smaller change

Forget preferences withdraws reusable preferences without erasing your order or payment history. Hide my pages withdraws public access, requests campaign pauses and stages document/public-copy deletion; it preserves paid-download access. UNSUBSCRIBE opts out of optional WhatsApp updates. STOP in a live campaign requests a pause. None of these is a substitute for the full Request deletion control.

For more detail, see the Safa Ads Privacy Policy.